Past Successes:
Creating with Confidence
Engineering Innovation Inc
Who is Eii?
Engineering Innovation (Eii) is a pre-sort mail and parcel solutions company that creates sorting equipment for distribution centers and warehouses. They offer other services such as preventative maintenance repairs, 24-hour customer support, and software & hardware services.
Life of a Trade Show
Thorough my two years at Engineering Innovation, I worked on many marketing projects as an Event and Marketing Coordinator. I had the privilege to travel around the United States, and work on many events for the company's trade show booths. Eii attended many trade shows such as Modex, Promat, the National Association of PreSort Mailer Annual Conference, the National Postal Forum, and Parcel Forum. Eii attended smaller shows such as the World Mail & Express Americas Conference, the Reverse Logistics Association Annual Conference, and the Washington Association of County Officials.
Trade Show Portfolio
Booth #1010 Size: 40' x 20' x 50' x 70'
Booth #1010 Size: 40' x 20' x 50' x 70'
70s retro gamer basement lounge
Booth #1010 Size: 40' x 20' x 50' x 70'
I was in charge of creating the booth floor plan (including designing truss configurations, stage lighting, product maintenance, graphic design, inventory management, and plan travel/shipping arrangements), managing/selecting sponsorships for the shows, managing direct and indirect marketing strategies to drive booth traffic, raise brand awareness, and create lead generation.
As my team participated/worked at the booths, it was my job to ensure everyone was comfortable and knowledgeable of how to perform in the booth. I would create all of the direct and indirect marketing strategies surrounding the show (pre-show, during, and post show). I would ensure these marketing initiatives would be executed in a timely manner.
The Importance for Planning for Success
By planning a 12-month strategy, this ensured the company's success of our goal (either generating leads, increasing brand awareness, increasing social media presence, face-to-face interactions with potential customers, networking & sponsorship opportunities, and/or gathering insights for market research or industry trends. By identifying these goals, our ROI would have the ability to measure the company's future profitable and measure or success at the trade show. As a team, we captured Marketing Qualified Leads at the show, and then our marketing team would upload the data into HubSpot, and created email campaign to enhance audience engagement through Eii's social media platforms, blogs, and website.
My Marketing Journey
As my experience grew with the success of trade shows, my marketing manager at Engineering Innovation began to give me more responsibility beyond event planning. Projects include: product launch, company rebranding initiatives, product research, trade show research, website proposal/rebrand project, content creation, and promo item design.
Check out my many projects below!
Apian Sort Marketing Branding Project
Engineering Innovation's marketing team played a pivotal role in the successful launch of a new cloud-based mail sorting engine. This comprehensive product launch involved creating a distinctive name, developing a targeted messaging strategy for company leaders, and designing a compelling logo and visual identity. The product was prominently showcased at the National Postal Forum 2024, where it garnered significant attention. To learn more about Apian Sort, visit the Eii website.
National Association of PreSort Mailers Annual Conference
NAPM, a non-profit organization of Mail Service Providers (MSPs) and vendors offering commingling and presort services for letters, flats, and parcels, hosts an annual conference each year. As a leading sponsor, Engineering Innovation Inc. (Eii) plays a key role in sponsoring and organizing this event. For the both the 2023 and 2024 conference, I was responsible for designing the stage, coordinating packing and shipping logistics, and creating marketing content to promote the event. You can find more details in the online newsletter.
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Plush Chameleon Project
Brand awareness is a vital component of any successful brand identity. Eii aimed to boost recognition for their Chameleon Parcel Sorting System, a customizable automation solution designed to meet the unique needs of warehouses and distribution centers. To achieve this, Eii sought promotional items that not only aligned with the product's brand but also resonated with their target audience. Research indicated that many adults attending the show had families with young children or grandchildren, presenting an opportunity to engage this demographic. To draw traffic to their booth, Eii integrated plush chameleons into an arcade-themed setup, featuring a claw machine filled with these toys.
As the project lead, I oversaw the entire process—customizing, designing, and collaborating with the third-party vendor, Douglas, to bring the plush chameleons to life. I am very proud of this product, and the result of the design was very successful at our booths. Attendees swarmed Eii's booth to grab one!
Blog Experience
Blogs are crucial in digital marketing and content strategy as they enhance a brand's online presence, drive website traffic, and improve search engine rankings through fresh, keyword-rich content. They serve as a platform to engage with audiences, establish industry authority, and educate customers, fostering trust and loyalty.
During my time at Eii, I had the opportunity to create a blog, and contribute to the growth of the brand's initiative to drive website traffic and improve search engine rankings. Check out my blog taking about warehouse safety tips.
FWD:
Scholars
Brand Identity at Work
Before my employment at Engineering Innovation, I completed freelance work for FWD: Scholars. FWD: Scholars is a volunteer group founded by scholarship alumni to help more students access competitive scholarships by sharing their knowledge and networks. During my work with FWD: Scholars, I consulted their brand identity and provided suggestions on how to plan their soft launch for their website and social media sites.
Purdue Research Foundation
150th Years of Giant Leaps Campaign
During my time at Purdue Research Foundation as a photography Intern, I worked at Purdue Research Foundation on various projects - many related to the 150th Anniversary Giant Leaps Campaign.
I worked on different booklet projects, marketing campaigns, marketing events, and photography projects.
These projects and experiences have honed my skills in creating compelling marketing content, developing effective communication a strategies, and understanding diverse marketing needs. This background has equipped me with a solid foundation in marketing, allowing me to craft targeted campaigns and drive brand success.
Check out my many projects below!
Hall of Fame Posters 2019
Each year, the Purdue Research Foundation inducts recipients into the Purdue Innovator Hall of Fame. The program recognizes outstanding scientists and researchers on Purdue's campus. I had the wonderful opportunity to take photos for these posters.
Annual Report 2018
Each year, the Purdue Research Foundation publishes an annual report that highlights the organization's accomplishments, growth, and developments. In the report, my photography was featured in the section showcasing the Purdue Startup Class of 2018
Startup Class of 2018
Purdue University continues to excel with its startup and commercialization activities, and they continue to report world-class research to ram up the translation of this research into the market and into real-world solutions. I had the amazing opportunity to take photos for this booklet during my time at PRF, and it published in 2019.
Pathmaker Internship Program 2019
My experience naturally expanded into marketing campaigns. While gaining experience at the Purdue Research Foundation (PRF), I took on more responsibilities in the Marketing & Communications department. During my time there, Pathmaker Internship Program needed representation and brand presence before launching officially.
I started by interviewing students who were part of the program (pictured to the right) and eventually I (and a few other of our marketing interns) represented the Pathmaker Internship Program during Boiler Gold Rush, the student orientation program for all new undergraduates. When the program's representative requested our help in marketing, I, along with a few marketing interns, set up banners, a table, and brochures during the event. We engaged with the new students and talked about the benefits of the program, which were the wonderful opportunities to gain real world experience in the workforce.
Saab Partner Announcement Event At Purdue University
As a representative of the Marketing & Communications Department, I played a key role during the Saab Partner Announcement Event at Purdue University, organized by the Purdue Research Foundation (PRF). This event marked the partnership between PRF and Saab, a leading global defense and security company, celebrating the expansion of aviation production and the creation of 300 jobs in West Lafayette. My primary responsibility was to capture and provide supporting photography for the event, ensuring a visual record of this significant milestone
